How VLM Works

At the end of each month, we send 10 Percent of all sales for that month to the American Valor Foundation, which was founded and is operated by Chris Kyle’s parents, Wayne and Deby Kyle, and brother, Jeff.  American Valor Foundation supports Veterans and First Responders and their respective families.
A movie was made about Chris Kyle called “American Sniper”.  From 1999 to 2009, U.S. Navy SEAL, Chris Kyle recorded the most sniper kills in United States Military history.  Iraqi insurgents feared Kyle so much they named him al-Shaitan (“the devil”) and placed a bounty on his head.  Kyle earned legendary status among his fellow teammates, Marines, and other military soldiers and airmen, whom he protected with deadly accuracy from rooftops and stealth positions.
On February 2, 2013, Chris Kyle was tragically murdered by a Veteran at a gun range while trying to help him with his problems.  The Veteran turned on Kyle.  May he forever Rest In Peace.  Chris Kyle is an American hero who did so much for his country and is the definition of brave.  The American Valor Foundation is carrying on Chris Kyle’s legacy by honoring his motto “It’s Our Duty To Serve Those Who Serve Us”.
VLM is honored to be working with the American Valor Foundation and VLM hopes that when you buy VLM merch/accessories, you understand that you’re helping Veterans and First Responders. “PROCEEDS SUPPORT OUR MILITARY VETERANS, FIRST RESPONDERS, AND THEIR RESPECTIVE FAMILIES”.  The website is listed below.